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Fabris Lane’s contemporary stand at MIDO 2006 featured high-impact graphics for each of the company’s brands |
UK. Fabris Lane enjoyed a highly successful and high-profile presence at MIDO, the world’s largest fashion eyewear show held in Milan in May.
The UK’s largest sunglasses company launched two new collections at MIDO 2006 – Jigsaw Eyewear and Karen Millen sunglasses.
The new fashion collections were presented alongside house brands, Fabris Lane Made in Italy and hip fashion brand M :UK, together with high-profile licensed collections FCUK Sun, Ben Sherman Shades and Animal Eyewear.
The fashionable collections were showcased on a premium and contemporary stand, which highlighted each of the brands and projected their brand values through high-impact graphics. The collections were presented in premium display cabinets that sat alongside modern design classic furniture for an eclectic mix.
Key appointments were held with existing travel retail customers, reviewing new eyewear trends and building current business. Potential new travel retail clients were also interested in taking the collections in numerous territories.
With Fabris Lane enjoying sustained export growth since 2004, MIDO continues to represent the ideal showcase to present its portfolio of top brands to achieve distribution in key target markets such as the US, Australia and Europe. The long-term objective is to build a global network of distribution to meet demand in Asia and the rest of the world for all its collections – both domestic and tax free.
Launched in Spring/Summer 2006, the new Jigsaw Eyewear collection echoes the traditional spirit of the quintessentially British brand. The collection is an understated, eclectic and feminine range crafted from the materials of the finest quality.
With a contrasting interpretation of femininity and fashion trends, Karen Millen is a smart, sassy and sexy British brand that exudes glamour. The 2006 sunglasses collection reflects this outlook with sparkling detailing and logo treatments on a selection of glamorous oversized frames.
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The new collections from Jigsaw and Karen Millen were presented alongside house brands, Fabris Lane Made in Italy and hip fashion brand M :UK, together with licensed collections FCUK Sun, Ben Sherman Shades and Animal Eyewear | |
Designed in London and crafted in Italy, the Fabris Lane sunglasses collection offers sophisticated styling and hand-crafted frames at mid-market prices. Highly successful in the UK, the collection has a sophisticated appeal relevant in all global markets.
M :UK is a hip, young UK sunglasses brand that offers all the key high-fashion looks for the season at an accessible price point – “perfect for the new high-fashion, high-energy consumer”, according to Fabris Lane.
The company’s portfolio of licensed brands also includes Animal, Ben Sherman and FCUK, and the strategy is to increase the portfolio of well-known and reputed mid to premium brands with distinct exportable British qualities.
Ben Sherman is enjoying huge export success, particularly in the US and Japan. Its British identity and attention to detail and branding make it a desirable international collection, the company said.
Animal, one of the fastest-growing UK sports lifestyle brands, is young and energetic and is aimed at export markets representing the British scene. FCUK Sun is hugely successful and globally renowned as an expressive and witty fashion brand, according to Fabris Lane.
For details, contact Andy Lipscombe at Fabris Lane Ltd, tel: +44 20 8974 1642, or e-mail andy.lipscombe@fabrislane.co.uk Visit www.fabrislane.com
