FAQ Swiss anti-ageing sister device of Swedish beauty tech brand Foreo, has launched a flagship store exclusively on South Korean ecommerce platform Naver. The launch follows hot on the heels of Foreo’s introduction on Naver.
Proclaimed as “the first brand in the world to package professional-level treatments in a sleek, handheld device”, the latest FAQ 100 Range includes three safe and easy-to-use devices featuring EMS-Pro, Power-RF, LED-Pulse and the patented T-Sonic and Anti-Shock System technologies.
The devices make use of heated radiofrequency waves to accelerate collagen production (Power-RF); massaging pulsations to boost the skin’s radiance and product absorption (T-Sonic); LED light to penetrate deep layers of the dermis to target specific skin issues (LED-Pulse); and electronic muscle stimulation to firm, lift and contour the face (EMS-Pro).
FAQ Swiss provides intensive user training via a dedicated app, which is linked to the consumer’s device. Users must complete the whole programme in order to access the full range of features on their device, to ensure the technologies are used safely and effectively. Users can also customise their treatment preferences on the app, which will then automatically sync to the device for all future uses.
The brand has been concentrating its efforts on the South Korean market, where consumers regularly incorporate LED masks, radiofrequency and galvanic devices into their daily routines. There has also been an uptick in demand for home care devices, as a result of the country’s stringent and long-running pandemic restrictions.
Foreo Global Travel Retail Director Gary Leong said, “We are thrilled to be launching FAQ Swiss’s first official flagship store on Naver, our esteemed Korean ecommerce partners. Naver has been incredibly supportive of Foreo in the past, and we hope to replicate the same level of success with FAQ Swiss.
“The unique USPs of the devices ensure that users are able to tailor-make their treatments to their skin type, breaking boundaries and blurring the lines between accessible and high-end beauty.”
As a special launch promotion, customers will receive a complimentary FAQ P1 Manuka Honey Primer with the purchase of any FAQ 100 range devices on the FAQ Swiss Smart Store on Naver.
