GERMANY. Men’s fashion specialist Hirmer has opened a new store at Munich Airport Terminal 1.
The store occupies 240sq m of retail space and offers the German apparel company’s range of men’s ready-to-wear, sportswear, smart casual and accessories from brands such as Hugo Boss, Lacoste, Armani Exchange, Belstaff, Calvin Klein and Tommy Hilfiger.
It is the first Hirmer flagship store opened beyond the company’s main boutique in Kaufinger Street, Munich. Hirmer has 14 other speciality stores and retail outlets in Germany and one in Austria.
Munich Airport Chief Commercial Officer & Chief Security Officer Jan-Henrik Andersson commented: “We are proud to have added Hirmer, a genuine Munich original, to our airport lineup. With this store, the tradition-steeped expert for men’s fashions is opening an attractive showcase to guests from all over the world in the heart of Munich Airport.
“At the same time, travellers, meeters and greeters from Bavaria and Munich Airport employees and visitors will benefit from the new store as well.”
Hirmer CEO Johannes Ehling added, “Hirmer’s original store is famous well beyond Munich. Our new store at Munich Airport marks the first time that Hirmer has stepped away from the heart of downtown Munich. The airport — Munich’s doorway to the world — allows us to reach a broad, international clientele and will further raise our profile. Travel and fashion are an excellent pairing, whether traveling for business or personal reasons.”
Hirmer specialises in men’s clothing offering an inclusive range of sizes ranging from XS to XXL. The company’s Munich flagship boasts 9,000sq m of retail space across six floors.
