INTERNATIONAL. The House of Somrus has announced a key distribution partnership with Dutch consumer goods and travel retail powerhouse B&S.
Dubbed ‘The King of Reach’, B&S offers B2B solutions for brands and retailers through its online multi-category ecommerce portal.
The B&S network spans duty free retailers that serve millions of travellers daily around the world. The full Somrus range is featured on the B&S ecommerce platform with a dedicated boutique page, https://www.kingofreach.com/bs-brands/somrus
The House of Somrus Director Global Business Guy May said: “Having the right global distribution partners is critical to the success of our travel retail strategy. B&S are truly ‘Kings of Reach’ and provide us with a one-stop global route-to-market solution.
“Their reach extends beyond operational competencies and into brand building through featured brand boutiques which allow suppliers to tell their brand stories. My personal thanks to Barry Geoghegan and the Duty-Free Global team who were instrumental in bringing Somrus to B&S.”
B&S Liquor Category Manager Max Meuleman said, “We are honoured to work with Somrus brands in building awareness and reach on a global scale. This exciting new partnership will allow us to provide the industry and consumers with convenient access to the brand portfolio, and we look forward to continuing our successful collaboration.”
As part of its brand boutique debut, Somrus will place banners across the site to increase awareness and showcase the flavours in its award-winning assortment, including the expressions Chicory Coffee, Alphonso Mango and Spiced Chai. ✈
