HONG KONG. Leading fine food brand Fauchon Paris this week opened its first store at Hong Kong International Airport (HKIA), through a partnership between Aelia and Lagardère Services Asia Pacific.
The 53sq m store is located in the airport’s West Hall and will offer a wide range of Fauchon’s most popular delicacies, including goose and duck foies gras, fresh and farmed caviars, smoked salmon, biscuits, condiments, coffees, teas and preserves, as well as gifts. There will also be fine chocolate gift boxes, with a selection exclusive to the airport from May.
 |  |
Fauchon’s first airport store in Asia covers 53sq m at Hong Kong International’s West Hall | |
A spokesperson for Fauchon said: “We are very happy with this first Fauchon airport shop [outside France], in a superb location. This great boutique will show all our know-how on top-quality products and services to travellers at HKIA all year long.”
 |
Aelia Chairman and CEO Jean-Baptiste Morin commented: “We are delighted to enter the Asia Pacific market at such a prestigious location and with such a prestigious brand. We have worked with Fauchon in French airports for many years, and we understand the appeal of the brand especially to Asian travellers. We are confident that HKIA is a great fit for Fauchon and we look forward to bringing the best in French fine food to connoisseurs from Hong Kong and beyond.”
 |
Lagardère Services Asia Pacific already has a strong presence at HKIA through its Relay and Newslink bookstores. CEO Scott Raisin welcomed the addition of the Fauchon boutique to the company’s portfolio of speciality brands in Asia Pacific, including Bijoux Terner and Billabong.
He said: “This is a very exciting new development for Lagardère Services Asia Pacific and we are delighted to extend our footprint at HKIA, which we know to be a great place to do business. The Fauchon opening seems to have generated a real buzz in Hong Kong and we hope to capitalise on that in the months and years ahead.”
About Fauchon
Arriving in Paris from rural Calvados in 1880, Auguste Fauchon set up a cart at Place de la Madeleine, offering fruits and vegetables from the best orchards and farms in France. In 1886, he opened his first store in the same location, allowing Fauchon to offer a wider range of the best French produce. The Madeleine store soon became a showcase for French gastronomy and a shop window for exotic foodstuffs from around the world.
Today, under President Michel Ducros, the brand is distributed in 41 countries and over 450 retail outlets. In Asia, the brand is available in over 100 points of sale in Japan, where the brand made its debut in 1972. It opened a flagship store in Beijing in June 2007.
[comments]
MORE STORIES ON FAUCHON AT HKIA
