Fekkai features as one of our Exhibitors of the Day on 12 November (alongside Ferrero and iClick) during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
Fekkai, one of the world’s first sustainable, professional salon brands to deliver high-performance haircare, is showcasing its latest product innovations at its Experience Room at the Virtual Travel Retail Expo.
Fekkai’s presence shines the light on the brand’s sustainability commitments and features an interactive hair analysis tool that offers haircare recommendations, courtesy of Frédéric, in real time.
Fekkai is also putting a special focus on the new Apple Cider Detox and Shea Butter lines. The Apple Cider Detox line is a 3-step system that stimulates the scalp and purifies the hair; while the Shea Butter line is made from ethically-and sustainably-sourced monoi and rich shea butter that boosts wavy and curly hair.
Commenting on his brand philosophy, Founder Frédéric Fekkai said: “My philosophy is to enhance my client’s beauty I want my products to reflect the beauty I see around me. Hair that feels effortless and healthy products that get you sound results, haircare that becomes a self-care ritual.
“Today, my clean, luxurious formulas are made of simple pure ingredients, sourced responsibly to enhance your hair shine, strength and volume. We make our bottles form 95% recycled plastics, crafting the most beautiful, powerful and personalised routines ever. Finally professional performance meets clean formulas.”
Fekkai also hosted an intimate Q&A at the Experience Arena.
Virtual highlights:
- Discover “the most luxurious, sustainable and effective” skincare brand of all time at Fekkai’s Experience Room
- Take a short quiz to receive bespoke haircare recommendations in real-time
- Get up close and personal with Founder Frédéric Fekkai himself at the Experience Arena where the ‘stylist to the stars’ hosted an intimate Q&A
Where: Beauty and Wellbeing Zone at the Exhibition Pavilion
Wayfinding (you must be registered first) https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=fekkai
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
