Ferrero Travel Market has extended its Kinder, Nutella, Tic Tac and Ferrero Praline portfolio, and will unveil the new additions plus travel retail exclusives at the TFWA World Exhibition this October (Stand Number: Green Village J35).
Heading the launches is the new Ferrero Golden Gallery range, which includes the popular Ferrero Rocher, a whole hazelnut surrounded by layers of crispy wafer, creamy filling, milk chocolate and finely chopped hazelnut pieces; and Ferrero Rondnoir, with fine wafer and rich creamy cocoa filling and a dark chocolate covered hazelnut.
The assortment also features four new praline flavours: Cappuccino, combining the flavour of coffee and milk within a crunchy shell; Manderly, a crunchy specialty with a hazelnut cream filling and a taste of almond; Tenderly Nougat, with citrusy notes of a nougat filling and a whole hazelnut covered in milk chocolate; and Tenderly White, with white chocolate and a whole hazelnut.
The gift box comes in two formats – 216g and 327g – and will be available in travel retail from January.
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Ferrero Golden Gallery features Ferrero Rocher, Ferrero Rondnoir, plus four new flavours |
Confetteria Raffaello is also presenting exclusively in global travel retail a gift box of its coconut delights. The Raffaello 200g Coffret, decorated with a red ribbon, contains 20 coconut-flavoured pralines with a whole almond and a crunchy white coconut casing. It will be available in travel retail from January 2015.
Kinder has intensified the focus on children’s gifting products, following the successful launch of Kinder Pilot as the ambassador of the Kinder brand. The roll-out of Kinder Pilot is said to have raised the brand’s visibility in travel retail considerably, and this year Kinder has launched two new travel retail exclusives designed to appeal to the children’s gifting segment.
The Kinder Surprise T8 Mascot is a heart-shaped presentation box of eight Kinder egg-shaped chocolate surprises each containing a Kinder Mascot for the following sports: football, skateboarding, snorkeling, basketball, karate, boxing, tennis, and weightlifting. Facts about the various sports are included and the Mascot will be available in travel retail in February 2015.
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Top: Kinder Surprise T8 Mascot shines the spotlight on eight different sports; Left: Kinder Bueno 200g adds to the Kinder Miniatures range; Right: Kinderino Sailor T7 | |
The 140g Kinderino Sailor T7 features the character wearing a nautical hat and leverages on the success of the Kinder mascot and the popularity of the two versions – Baseball and Pilot – which are already on the market. It contains seven Kinder Surprise egg-shaped treats and will be also be available in February 2015.
Ferrero described the Kinderino Sailor T7 as eye-catching on the shelf and believes it will attract sales in airports and on ferries and cruise-ships.
Two new 200g Kinder Miniatures – Kinder Bueno and Kinder Country – join the successful Kinder miniatures range. Presented in premium light card pouches with images of the contents and strong branding, the Kinder Miniatures aim to appeal as a snacking, sharing or gifting purchase.
“With three flavours available, the Kinder Miniatures collection will have excellent visibility in stores and is sure to prove a hit with retailers and consumers alike,” Ferrero stated.
New for Nutella this season is a jar containing 21 mini-jars of the classic hazelnut spread. The collectable glass Nutella Big Jar, described as the biggest ever produced by the brand, is available exclusively in travel retail stores.
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The Nutella Big Jar and Tic Tac T100 Destination Collection are exclusive to travel retail | |
According to Ferrero, the Tic Tac T100 Destination Collection has “taken off so well” in global travel retail that it has been extended and now includes 15 different destination packs.
The travel exclusive packs, popular with souvenir hunters and Tic Tac fans, contain 100 Tic Tac mints and are decorated with the iconography and national colours of famous tourist destinations around the world.
The latest additions to the collection include Dubai, Singapore, USA, Italy and Greece. Retailers can choose to stock only one or two countries relevant to their passenger profiles or the full collection and the packs are already available.
Ferrero Travel Market General Manager Francois Godin said: “Ferrero has had another great year in travel retail with strong growth in all our markets worldwide. Contributing to this growth is our strategy of mixing a local focus with constant innovation in our product portfolio.
“Over the last 18 months this has included substantial development of the Kinder category around the highly successful Kinderino aviator platform. The new Nutella and Tic Tac travel exclusive collections have been very well-received and have added value to these brands in the global business.
“The enduring loyalty among consumers to our Ferrero pralines is quite extraordinary and they remain the most famous and best-loved pralines in the world. However a crucial element of our success is the attention we pay to building long-term partnerships with all our customers and this remains key to our strategy going forward.”
