Ferrero Travel Market will unveil a new Tic Tac portfolio designed specially for the travel retail channel at the TFWA World Exhibition in October 2012 (Stand number: Green Village J35).
The Tic Tac brand is already firmly established in global markets with worldwide distribution and strong awareness among consumers. This global presence will drive growth in travel retail with the launch of four innovative formats which will satisfy the needs of travellers in airport, ferry and border stores whether for sharing, gifting or as a mint breath-freshener, the company said.
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Tic Tac 234g containing 60 Tic Tac mini boxes |
Described as eye-catching on the shelf, the big flip-top Tic Tac 234g (pictured right) contains 60 Tic Tac mini boxes inside in four flavours – freshmint, spearmint, orange and acerola cherry. The new box will be exclusive to travellers and will retail at €8.90.
The Tic Tac Bottle 98g, shaped like an ultra-large Tic Tac, contains 200 Tic Tac pills in orange or freshmint flavour. The easy-to-carry product will retail at €3.90.
For the souvenir hunter, Ferrero has developed the new Tic Tac T100 49g travel pack in orange or freshmint with a Departures/Arrivals board sleeve to suit airport stores around the world. This will retail at €2.50.
Tic Tac: a major focus
The sugar-free Liberty 25g mouth freshener mints, in coolmint and wildberries mint flavours, are presented in premium pocket-size tins, retailing at €2.50 each.
The strong Tic Tac brand identity is reinforced with stylish point-of-sale materials which are compact and clearly branded to gain maximum visibility for the new Tic Tac collection and attract consumers to the display.
A stand shaped like the original Tic Tac pack with a flip-top lid will present the entire selection to guarantee exposure and high sales, Ferrero said.
Marketing Manager Alberto Donnini commented: “Tic Tac is a brand that is very well known worldwide and the new travel retail portfolio will leverage that global brand equity. These travel retail exclusive items are designed to appeal to all ages and cultures. The Tic Tac collection will be a major focus for us in the years to come and will drive the growth not just for Ferrero but for the whole sugar category in confectionery.”
For details, contact Alberto Donnini on tel:+352 349 7111 or e-mail alberto.donnini@ferrero.com
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