Ferrero Travel Market will showcase a diverse range of exclusive and sustainability-driven innovations at the IAADFS Summit of the Americas (8-11 March). It will be exhibiting with Otis McAllister (Stand 100).
Ferrero will spotlight a combination of best-selling lines and new innovations, including the Tic Tac Lilliput collection, Ferrero Rocher Iconic Gift tin and Kinder Let’s Story digital concept and SKU.
Tic Tac Lilliput is a travel retail exclusive that features 60 mini boxes of Tic Tac pills in four flavours: Mint, Orange, Spearmint and Peach & Passion Fruit. This format is designed to appeal to modern travelling shoppers looking for shareable and giftable confectionery options.
Following its debut at the TFWA World Exhibition in Cannes last October, Ferrero is introducing its Ferrero Rocher Iconic Gift tin to the Americas market. The travel retail-exclusive SKU is designed for premium gifting.
The gold tin contains 24 Ferrero Rocher pralines and has been developed with sustainability in mind. The packaging is reusable, encouraging consumers to repurpose the tin once the chocolates have been enjoyed. A QR code on the sleeve provides inspiration for reusing the tin as a decorative item.
Ferrero’s focus on sustainability extends beyond its premium chocolate portfolio. In alignment with the company’s wider strategy, Ferrero aims to ensure that by the end of 2025, over 90% of its packaging will be designed to be recyclable, reusable or compostable. This transition will be achieved through a shift from multi-material to mono-material films, the reduction of virgin plastic usage and the elimination of unnecessary packaging components.
At the Americas show, Ferrero will debut Kinder Let’s Story, a digital storytelling platform designed to enhance childhood creativity and learning. Through Applaydu, Kinder’s proprietary digital platform, Let’s Story offers an immersive 360° experience where parents and children can craft their own stories or explore classic fairy tales.
Travellers can access the platform by purchasing a Kinder chocolate pack featuring the Let’s Story logo, scanning the on-pack QR code and navigating the Applaydu app.
Ferrero Travel Market sees strong opportunities for growth across the Americas travel, including airports, border stores and cruise. Key objectives for 2025 and beyond include enhancing in-store visibility and curating a product portfolio that aligns with the evolving demands of travelling consumers.
“Travel retail is a key focus for Ferrero as we strive to grow and develop our presence in the Americas, and we are investing accordingly,” commented Ferrero Travel Market General Manager Sergio Salvagno.
“We are looking forward to reconnecting with customers and colleagues at the forthcoming IAADFS Summit of the Americas, which offers a vital platform for us to strengthen our industry partnerships, showcase our innovative product range, and demonstrate how Ferrero can unlock further category growth.” ✈
