Ferrero Travel Market has introduced its duty free-exclusive ‘Add Your Golden Touch’ campaign for the festive season, centred on its premium chocolate brand Ferrero. The initiative aims to drive holiday spending and elevate the gifting experience for travellers.
To support the launch, the company has partnered with The Moodie Davitt Report for a striking redesign of our desktop homepage, along with an elegantly curated treatment of our mobile website.
‘Add Your Golden Touch’ runs until January in conjunction with key retailers at Paris Orly, Oslo Gardermoen, Luxembourg, Vienna, Madrid–Barajas and Barcelona El Prat airports.
Passengers who purchase two Ferrero products are eligible to receive a €50 voucher for Booking.com. They can simply scan a QR code and upload the receipt to receive a voucher code via email.
Ferrero Travel Market noted: “This synergistic offer not only encourages passengers to indulge in Ferrero’s iconic pralines, but also inspires them to plan their next travel adventure.”
The ‘Add Your Golden Touch’ campaign is being supported by a comprehensive marketing strategy featuring media exposure, brand ambassadors and targeted advertising to ensure maximum visibility and reach.
In December, the offer will be featured on EasyJet boarding passes for travellers flying from Paris Orly, Madrid, Barcelona and Luxembourg airports.
Throughout November and December, the initiative is supported by an innovative digital advertising campaign in partnership with Uber.
Travellers who book an Uber journey to Paris Charles de Gaulle, Paris Orly and Madrid airport terminals will have access to curated visuals, information and click-through options on the Uber mobile application at key touchpoints on their journey.
The campaign is also being highlighted through digital geotargeted advertisements at airports in Paris, Oslo, Luxembourg, Vienna and Madrid.
Ferrero Travel Market General Manager Sergio Salvagno commented: “We are thrilled to introduce our ‘Add Your Golden Touch’ campaign this holiday season.
“The Ferrero Rocher premium product portfolio offers the perfect gifts for travellers seeking a touch of luxury and indulgence at this special time of year.
“We are confident that this offer – tailored specifically to appeal to our travelling consumers – will significantly drive sales and engagement for Ferrero throughout this important commercial period.” ✈
