Ferrero Travel Market will unveil a new travel-exclusive Raffaello pochette that is designed to express feelings at next week’s TFWA World Exhibition (stand 8 Bay Village).
Raffaello is Ferrero’s first non-chocolate praline, made with coconut from the Pacific Islands, whole white almonds from California and smooth white cream.
Each Raffaello pochette (200g) contains 20 white pralines and will be available from February.
The front of the new pack is illustrated with a narrative of a girl with a sun hat looking over a summer landscape.
General Manager Ferrero Travel Market Frédéric Thil said: “It is clear from recent studies conducted by Ipsos at airports that shoppers favour gifting items which demonstrate love and care for the recipient. Raffaello has always been perceived as a token of affection and an expression of sincere emotion. Our ambition this year is to delight people’s taste and spirit by delivering uncompromising quality products.”
