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Hamel will head up FILTR’s new European office |
IRELAND. Newly created retail marketing and design agency FILTR has strengthened its leadership team with the appointment of Charlotte Hamel as Strategy & Consulting Director.
Hamel will lead FILTR’s retail consultancy department, which offers a range of services from space planning and brand audits through to commercial and marketing strategies and category management programmes. Hamel will be based in Dublin, Ireland, marking FILTR’s first European office.
Possessing over 13 years’ experience in travel retail and FMCG, Hamel has worked on numerous strategic business development and marketing projects in the luxury sector. She started her career at L’Oréal, working in marketing roles for Garnier and Maybelline, before moving to Luxottica, where she spent two years as Travel Retail Marketing Director. In her role at Luxottica, Hamel was responsible for developing Luxottica’s sunglasses category management strategy before being promoted to Global Brand Director for Luxottica’s Coach and Tory Burch licenses. More recently Hamel has worked in consultancy roles for a number of brands in domestic and travel retail channels.
Hamel commented: “Having worked with Alex [Cook] as far back as 2008 in a client-agency relationship, I’m fully aware of the unique insights, passion and capabilities that he personally brings to the table. I’m delighted to join the FILTR team, which has made such an impressive start to life this year and already attracted some fantastic clients. We see great opportunities for brand owners, retailers and airports to proactively drive growth by doing things differently and better, irrespective of the macro-economic climate.”
FILTR Co-Founder and Managing Director Alex Cook said: “Charlotte is a fantastic source of originality and creative thinking. Bringing her on board adds a wealth of strategic knowledge and experience to our leadership team, bolstering our rapidly growing retail consultancy business.
“She has an impressive track-record of delivering growth and innovation in travel retail, with particularly strong expertise in the luxury sector. For businesses looking to enter travel retail for the first time, grow their business in the channel or refine their strategies, FILTR is able to help them deliver more effective and profitable retail propositions.”
Charlotte Hamel can be contacted at: charlotte@wefiltr.com.
