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Finlandia’s Platinum line extension represents the brand’s first move into the luxury vodka category |
Finlandia vodka has introduced its new Platinum line extension, the brand’s first move into the luxury vodka category. The new line was introduced to the trade at TFWA World Exhibition last week.
Brown-Forman Managing Director of Travel Retail Jim Perry described Platinum as a “terrific addition to the Finlandia portfolio.”
“Finlandia is already globally recognized for its quality and taste and a luxury vodka like Platinum will only enhance its reputation among connoisseurs of high-quality spirits,” he said. “It should prove to be popular in the Travel Retail/Duty Free marketplace.”
Made with Finland’s glacial spring water and six-row barley, Platinum is hand-crafted under the supervision of Finlandia Master Taster Marku Raittinen, passed over a bed of Finnish birch chips and then finished through slow arctic chilling.
The bottle is a collaboration between noted contemporary Finnish designer Harry Koskinen and Ken Hirst, an award-winning package designer. Inspired by the natural beauty of Finland, the striking Platinum bottle depicts the essence of an icy Nordic landscape.
The suggested retail prices for Finlandia Platinum will vary by geographic location.
Finlandia Vodka Worldwide Ltd is owned 100% by Brown-Forman Corporation.
Also see www.finlandia.com.
