IRELAND. First Ireland Spirits is poised to introduce a new gift tin for its The Dubliner Irish whiskey liqueur, first launched two years ago. The company will be exhibiting the new presentation on the Irish Bord Bia stand at the TFWA World Exhibition this month (Stand number: Mediterranean Village N17).
A blend of honeycomb, caramel and whiskey, Dubliner Irish Whiskey Liqueur is designed to capture the essence of Dublin culture. Labelling and bottle design combine images of grain with a description of the product, brought together by the words of James Joyce: “When I die, Dublin will be written in my heart”‘.
Said Sales and Marketing Director Johnny Harte: “The Dubliner has had a good reception since its launch in 2009 and, on request from retailers, we have introduced this new canister to make the product more giftable.”
Retailing in airports at about €25, The Dubliner has achieved listings in Dublin airport shops. It is available to travel retailers in 70cl bottles.
The First Ireland Spirits portfolio also includes a variety of Irish cream liqueurs, including well-known brands Feeney’s and Brogan’s Irish Cream.
For details, contact Johnny Harte, Sales and Marketing Director, First Ireland Spirits, tel +353 57 8757000, fax: +353 57 8731975 or e-mail info@first-ireland-spirits.com
