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The Starbucks barista will be a feature of Oslo Airport next year when Starbucks opens in Norway for the first time |
NORWAY. Starbucks Coffee Company and leading F&B operator SSP are to expand Starbucks’ presence into Norway by opening the first store at Oslo Airport in early 2012.
“We are very excited to bring the unique Starbucks experience to customers in Norway,” said Starbucks Europe, Middle East and Africa President Rich Nelsen. “Norway has one of the highest per capita consumption rates of coffee in the world, which presents a great opportunity for Starbucks. We look forward to meeting our new customers and becoming part of the local community.”
This agreement supports Starbucks’ desire to increase its international store growth with licensed partners who have proven experience and demonstrated success, SSP said.
Starbucks and SSP entered into a strategic partnership in June 2008 and have since opened 29 stores in the UK, Spain, France, Germany, Switzerland and Sweden. It further supports Starbucks’ strategy of opening stores in prime international travel channels and diversifying its distribution channel.
“One of SSP’s strengths is our broad and diverse portfolio of leading international, national and local brands, coupled with our ability to bring leading high-street and local concepts to the travel environment,” said SSP Norway Managing Director Morten Solberg Nilsen. “We’re delighted to be building on our successful operation of Starbucks coffee houses across Europe, and playing a role in establishing the brand in Norway. We’re confident that Starbucks will be the ideal complement to the suite of restaurants we will be operating at Oslo Airport.”
Oslo Airport serves more than 20 million passengers a year. There is further expansion in progress at Oslo Airport to construct Terminal 2. The work will start in 2011 and will be completed in 2017. The airport will then have a capacity of 28 million passengers annually.
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Starbucks and SSP entered into a strategic partnership in June 2008 and have since opened 29 stores across Europe |
Starbucks Iced Latte debuts in Norway
This announcement follows the successful launch of Starbucks Iced Latte ready-to-drink coffee in grocery and convenience stores last January, where it has achieved 37% value share for ready-to-drink products in Norway in a few months, according to a Nielsen survey.
All espresso-based beverages served at Starbucks stores and Starbucks Iced Lattes in Norway and throughout Europe are made from 100% Fairtrade certified espresso. Starbucks is one of the world’s largest purchasers of Fairtrade certified coffee.
About SSP
SSP is the leading dedicated operator of food and beverage brands in travel locations, operating restaurants, bars, cafes, food courts, lounges and convenience stores in airports, train stations, motorway service stations, shopping malls, conference centres and other leisure locations. Founded over 60 years ago, SSP has 30,000 employees, serving over a million customers every day. It has business at over 140 airports and over 250 rail stations, and operates more than 2,100 units in 30 countries.
SSP Norway has over 1,300 employees with a presence at 15 airports, three rail stations, one office building and one shopping mall. SSP Norway runs over 70 outlets.
SSP operates an extensive portfolio of over 200 international, national, local and speciality brands. These include Upper Crust, Starbucks, Caffè Ritazza, Burger King, M&S Simply Food, Point, Bonne Journée, Pizza Hut, Caviar House & Prunier, and leading Japanese noodle brand Ajisen Ramen as well as bespoke concepts such as the Montreux Jazz Café in Geneva and Sydney and the Bambini Wine Room in Sydney. Its brand portfolio is tailored for each location, depending on variables such as passenger profile, consumer needs, location type, size and design.
About Starbucks
Founded in 1971, Starbucks Coffee Company is the premier roaster and retailer of speciality coffee in the world and has coffee shops around the globe. Visit www.starbucks.com
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