SRI LANKA. Flemingo Duty Free has supported its debut at Colombo Bandaranaike International Airport with a successful long-term, high-visibility Johnnie Walker promotion.
For two months from 15 December 2011 the retailer and brand owner Diageo offered daily, fortnightly and monthly prize draws for passengers spending US$60 or more on Johnnie Walker products.
Over the course of the promotion the company gave away 60 Sony digital cameras, four 32″ Sony LCD televisions and, following a grand prize draw, 500g of gold to the lucky winner, KLJK Dias.
A Flemingo representative told The Moodie Report: “The objective of the promotion was to announce the arrival of Flemingo at Bandaranaike and to create retail theatre for the customers and excitement for the brand.
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The raffle draw for the mega prize winner was conducted by Airport & Aviation Services (Sri Lanka) Limited Chairman, Prasanna J Wickramasuriya along with representatives from the Diageo and Flemingo teams |
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The Johnnie Walker promotion (above and below) was placed at the store entrance to generate footfall |
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Diageo’s Mathew Talbot hands a daily prize to the lucky winner |
“Though we do not have any benchmark as we are a new entrant, based on the brand’s feedback of sales almost doubling during this period and the response from the customers, I would say it was a great success.”
As reported previously, Flemingo was awarded the contract at Colombo alongside long-time incumbent Autogrill Lanka (formerly Alpha Orient Lanka) in June 2011 and began trading at the airport in November last year.
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Flemingo Duty Free staff distributing a daily prize to the delighted recipient |
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Distribution of the mega prize, 500gms of gold to the lucky winners |
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Prasanna J Wickramasuriya, Chairman, Airport & Aviation Services (Sri Lanka) Limited, Somnath Dasgupta of Diageo and P.K.Thimmayya of Flemingo give away the fortnightly prize – a Sony 32″ LCD TV |
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Prasanna J Wickramasuriya, Chairman, Airport & Aviation Services (Sri Lanka) Limited, Somnath Dasgupta of Diageo and Mr. P.K.Thimmayya of Flemingo give away the mega prize of 500gms of gold |
