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Each Hudson store will offer a revolving assortment of Flexplay DVDs, updated with new titles every four to six weeks |
US. The Hudson Group has signed a retail distribution agreement with Flexplay Entertainment, the exclusive worldwide marketer of Flexplay Time-Limited DVD technology.
Starting next month, Hudson Group will be the exclusive retailer of Flexplay No-Return DVD Rental in airports and transportation terminals throughout the US and Canada.
With the launch of this partnership, Flexplay DVDs will be available in approximately 200 Hudson News newsstands and Hudson Booksellers bookstores in airports and terminals throughout North America. Hudson News is said to be the only national newsstand brand in North America.
Each Hudson store will offer a revolving assortment of Flexplay DVDs, updated with new titles every four to six weeks. Currently, Flexplay Entertainment has licensing deals with Warner Home Video, Paramount Home Entertainment and DreamWorks.
“We are very excited about our exclusive partnership with Flexplay,” said Hudson Group President and CEO Joe DiDomizio. “We’ve been setting the pace in our stores with travellers’ necessities, convenience products, as well as food, beverage and comfort items that the airlines have been cutting back on. With Flexplay, we can now add to this list an affordable and convenient option for customers’ inflight entertainment needs.”
Flexplay Entertainment has found success in its strategy of targeting busy professionals, including business travellers. Flexplay DVDs, featuring attractive movie titles at low prices, are targeted to consumers who rarely rent or purchase DVDs at traditional video outlets by reaching those customers where they already shop – such as airports and office supply stores.
Through its limited-life DVD technology, Flexplay DVDs offer the equivalent of a two-day ‘rental’ of a movie, without the hassle or expense of returning the DVD after viewing. In addition, the two-day viewing period for a Flexplay DVD begins only after the consumer opens the sealed Flexplay DVD package. Consumers can purchase a Flexplay DVD and start watching today, next week, or even a year from now, at their convenience.
“With this new retail agreement with Hudson Group, we have taken another important step toward fulfilling our mission to provide a more convenient and effective DVD rental alternative that offers customers complete flexibility,” said Flexplay Executive Vice President of Marketing Joe Fuller. “The traveling consumer is a key target for us, and we hope to provide this customer set with a DVD rental option that is easy to enjoy during travel.”
For added convenience, Flexplay DVD fixtures at Hudson News outlets will feature built-in recycling bins, making it easy for consumers to responsibly dispose of their disc after viewing. Expired Flexplay DVDs collected at these outlets will be sent to GreenDisk, Flexplay’s recycling partner. The discs can also be disposed of in most regular plastic recycling.
About Hudson Group
Hudson Group operates more than 500 newsstands, bookstores, cafes and premier specialty retail shops in 70 transportation terminals and airports throughout North America. The company’s flagship concept, Hudson News, is North America’s only national newsstand brand, with a strong focus on reading materials as well as convenience items.
Hudson Group operates a wide variety of proprietary specialty retail concepts such as Hudson Booksellers, Kids Works and Euro Cafe. It also partners with national brands such as CNN, Crabtree & Evelyn, Godiva Chocolatier, House of Blues, Life is good, Papyrus, Quiznos, Radio Shack, Sunglass Hut and Tumi.
About Flexplay Entertainment
Based in Atlanta, Flexplay Entertainment is the exclusive worldwide marketer of Flexplay Time-Limited DVDs. The company’s innovative ‘No-Return DVD Rental’ programme features popular new and recent DVD releases from major film studios, in a convenient watch-anytime rental format that eliminates the need to return the disc.
Flexplay DVD products are distributed through thousands of retail locations throughout the US and Canada. Flexplay time-limited optical disc technology is the subject of over 140 patents internationally. Visit www.flexplay.com.
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