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Flor de Caña Blanco Reserva 7 |
Flor de Caña is launching a new super-premium aged white rum, Blanco Reserva 7, in duty free stores worldwide and throughout Mexico and Central America in August.
Retailing for US$25, Flor de Caña Blanco Reserva 7 is said to offer a sophisticated trade-up for super-premium white spirits lovers and features the new package design that was recently introduced across the brand portfolio.
The rum is slow-aged for seven years and then filtered for a crystal-clear colour. The taste is described as full-bodied, smooth and creamy, with a sweetly floral nose and a hint of vanilla – ideal for sipping on the rocks, or with a splash of sparkling water and a twist of orange, according to the company.
“Flor de Caña’s new Blanco Reserva 7 will expand our consumer base by offering a super-premium white rum that provides a richer drinking experience,” said Flor de Caña Managing Director Robert Collins. “The newest member of the award-winning Flor de Caña rum family, Blanco Reserva 7 complements our premiumisation strategy and continues to position Flor de Cana as a high-quality slow-aged sipping rum.”
About Flor de Caña Rum
Celebrating more than 120 years of rum production, family-owned Flor de Caña is a Nicaraguan rum that utilises a signature Slow-Agedâ„¢ process that claims to offer a portfolio of high-quality, naturally-aged rums without the use of additives to accelerate the aging process.
Flor de Caña premium and super premium rums are distilled and handcrafted from estate-grown sugar cane at its fully self-sustaining facility in Chichigalpa, Nicaragua.
The company’s portfolio of aged rums include Flor de Caña 4 Extra Lite; Flor de Caña 4 Extra Seco, Flor de Caña 4 Anejo Oro; Flor de Caña 5 Anjeo Clasico; Flor de Caña 7 Gran Reserva; Flor de Caña Centenario 12; and Flor de Caña Centenario 18. Flor de Caña rums may be enjoyed neat, on the rocks, or in a variety of mixed cocktails.
Flor de Caña has seen a double-digit growth per year over the past decade and is now available in 40 countries.
