CHINA. Swedish beauty tech and wellbeing house Foreo and sister brand FAQ have launched at the newly-inaugurated Beauty Hall at Times DF X DFS Haikou Mission Hills Complex (深免x DFS海口观澜湖免税购物城), a joint project between DFS Group and Shenzhen Duty Free.
As reported, the Beauty Hall will initially showcase 80 of the world’s leading beauty brands in what DFS dubbed a ‘breathtaking World of Beauty’ spanning more than 68,000sq ft (6,300sq m) over two levels. By the end of 2022, the Beauty Hall will feature up to 100 beauty brands.
Foreo’s placement at the store feature its hero Luna 2, Luna 3, Luna Mini 3, Luna Go, Espada, Iris, UFO and UFO Mini products. For FAQ, it features the FAQ 101, FAQ 102 and FAQ 103 Diamond lines.
The UFO 90-second masking device leverages thermo-therapy and cryotherapy for maximum masking efficacy, while the Luna range of facial brushes offers gentle but effective skin cleaning.
FAQ’s anti-aging handheld devices use radiofrequency and electric muscle stimulation to offer professional-level treatments at home.
The Beauty Hall store marks the ninth placement for Foreo in Hainan and the sixth for FAQ. Both brands are looking to further expand in Hainan in 2022.
Global Travel Retail Director Gary Leong said: “Foreo and FAQ are ecstatic with our new placements at Times DF x DFS Haikou Mission Hills. Foreo and DFS Group’s partnership dates back to 2016, where we kicked off a global expansion plan. Since then, we have enjoyed a long and fruitful partnership, and our placement with Times DF is bound to strengthen our relationship not only with the retailer, but with the consumer.”
Note: Every fortnight The Moodie Davitt Report publishes Hainan Curated, in association with Foreo, a selection of all recent stories from the offshore duty free sector in Hainan province.
Click here to view all back issues. Please email Sinead@MoodieDavittReport.com to subscribe.
