CHINA. Foreo has launched its latest POS at the extraordinary new cdf Haikou International Duty Free Shopping Complex opened by China Duty Free Group on 28 October.
Located inside the vast Beauty Hall, the Fore allows visitors to explore the latest Luna 4 collection and the Glow Up collection that have been specially designed with Chinese customers in mind.
The new POS serves as the first duty free location in the world for the Luna 4 range after its debut at TFWA Cannes. The company said that in honour of the launch Foreo’s advertisements are being showcased on a giant LED flag, a focal point of the cdf Haikou International Duty Free Shopping Complex.
Foreo said the Luna 4 skin cleansing collection showcases the latest advancements in skin cleansing, demonstrating a seamless usability of some of the most cutting-edge technology in the world.
The range includes the Luna 4 mini which has been designed to appeal to Gen Z travellers and features a dual-sided facial cleansing brush and 30-second glow boost mode.
For cleansing on-the-go, the Luna 4 go is made with ultra-hygienic silicone touch-points that are quick-drying and non-porous.
It delivers a deep and gentle massage designed to relax facial muscles, reduce puffiness, and boost radiance. The product is available in a range of colours and can be used 300 times before needing to be recharged.
The Glow Up collection consists of three options in order to cater to a wide range of travellers, with the first option the Luna 3 two-in-one micro-foam cleanser and hydrator.
There is also a set for children, and a mother and daughter set, both with replacement cleansing heads.
Foreo Global Travel Retail Director Gary Leong said: “We are thrilled to launch the new Luna 4 range at the cdf Haikou International Duty Free City Shopping Complex, fresh from the debut at TFWA Cannes.
The new range has made waves throughout the beauty industry, and we are excited to see the response from the Chinese travel retail customer as we unveil our latest and most technologically advanced range.
“We thank Haikou International Duty Free City shopping complex for their support in this launch, and congratulate them on the opening of such an immersive and fantastic shopping and lifestyle experience.”
