SINGAPORE. Swedish beauty tech and wellbeing house Foreo is collaborating with The Shilla Duty Free in a series of promotions with Changi Airport.
The on and offline campaign started in August and will run until October. It targets the increasing traffic in the airport due to the lifting of travel restrictions and coincides with public holidays in Singapore. Foreo expects the promotions to further cement the brand’s positioning as a “must-have travel companion”.
The collaboration with The Shilla Duty Free centres on an eye-catching display in t Terminal 3 Departure North.
The multi-dimensional stand features Foreo’s popular Luna 3, Foreo Skincare Secret Set, and UFO 2 and masks, alongside tester devices for each product. Other highlighted products include Luna Mini 3; Luna Go; Luna Fofo; Issa Mikro; Bear; Bear Mini; Luna Mini and Iris. Products tailored for men are also featured, including the Luna 3 Men and UFO, alongside Day and Night masks.
The stand is designed to enable customers to explore the entire range of Foreo products and to ensure adequate exposure for each SKU.
The campaign is highlighted on the iShopChangi.com shopping platform with exclusive offers and gifts to enhance the exposure of the brand with an omnichannel approach.
Foreo Global Travel Retail Director Gary Leong said: “Expanding our dominance over a range of platforms has been one of our key approaches for 2022. We believe that by effectively targeting the unique preferences of the individual consumer with exclusive travel-only deals, we can increase our presence and positioning within the travel retail space.
“The new promotions at Changi Airport in partnership with The Shilla Duty Free will no doubt entice old and new customers, and we thank both parties for their continued support.”
Foreo noted that boosted by the re-opening its borders in April 2022, Singapore has welcomed almost 1.5 million visitors during the first half of the year. The Singapore Tourism Board predicts that international visitor arrival figures could reach six million in 2022.
Indonesia, which accounted for 282,000 arrivals, was the top source of visitors, followed by India (219,000), Malaysia (139,000), Australia (125,000) and the Philippines (81,000). Together, they accounted for 56% of Singapore’s visitor arrivals between January and June 2022.
