SOUTH KOREA. Swedish beauty tech and wellbeing house Foreo has partnered with Hyundai Duty Free in a beauty masterclass called ‘Home Aesthetic Solutions for Skin During the Changing Seasons’.
The event, held at the Hyundai Duty Free Lounge on 3 September, was attended by eight KOLs and 17 VIPs and hosted by TV personality Inyoung Choi and skin expert Gana Park.
With a focus on beauty tricks and tips for Chuseok – the Korean Thanksgiving Day season – the session highlighted how guests can cater to their skin needs in the coming winter months using Foreo’s Luna 3, Bear and UFO 2 devices.
Choi and Park shared professional skin knowledge from their accumulated years of experience. During each session, the hosts demonstrated the Foreo devices and gave insider tips on how to maximise results from each. The skincare secrets were bolstered by the sharing of user reviews, which, according to the brand, “cement the solid positioning of Foreo devices as the number one go to for any beauty aficionado”.
The presentation includes testers, gifts of Foreo skincare products, curated desserts made with the brands’ signature colours and leaflets for brand and product information.
Foreo also offered its guests special deals paired with paired with a Hyundai Duty Free exclusive UFO mini set.
As reported, Foreo joined forces with Lotte Duty Free recently to host a VIP event called ‘Summer Skincare Essentials with Foreo’ and also featuring Choi and Park.
Global Travel Retail Director Gary Leong commented: “Our second beauty masterclass this year only amplifies further the message we are communicating to the market; that we are here to help and are your support for any skincare need or query.
“By assisting consumers from the grassroots, we hope to develop lifetime relationships, which in turn translates to word-of-mouth marketing – something that money can’t buy.
“We thank Hyundai Duty Free for their cooperation and support in our new activation and hope to continue the partnership further for this coming year.”
