Swedish beauty tech and wellbeing house Foreo is collaborating with Korean beauty brand su:m37° in a new gift with purchase (GWP) offer.
Through the partnership, the brands offer Hong Kong consumers gifts with selected purchases from 15 April to 15 May.
Customers purchasing LUNA 3 or UFO 2 devices are offered a su:m37° Deluxe Travel Set, valued between HK$285 (US$36) and HK$504 (US$64). The GWP is available through the Sogo and Yoho e-stores and at Foreo counters in Sogo, Yoho, Broadway and Fortress stores.
For customers purchasing any of su:m37°’s Basic Skincare Sets, the GWP is a Foreo LUNA Play, valued at HK$320 (US$41). It is available through six participating su:m37° locations in Hong Kong and via the brand’s Hong Kong e-store and the Sogo platform.
Foreo said it is aligned in beliefs and vision with su:m37° – a clean beauty brand – with both houses producing quality products that are widely accessible.
The theme of the collaboration, The Best Basic Skincare Routine, highlights the importance of mastering skincare basics before moving onto a more advanced routine.
Foreo underlines its LUNA 3’s capabilities as part of a skin cleansing routine. The device massages the skin and uses T-Sonic pulsations to remove dirt that has been embedded deep within the pores.
To ensure that the basic skincare applied is thoroughly absorbed to unlock the full benefits, Foreo recommends using the brand’s UFO 2 masking device after application. The device, which can also be used with the UFO Sheet Masks, boasts thermo-therapy functions, which helps skincare absorb better into the skin.
su:m37° – a subsidiary of LG Household & Health Care – offers a naturally-fermented cosmetics range, adopting a formula that is said to pioneer the concept of skin rejuvenation using organic yeast.
The brand uses 80 types of seasonal plants which are fermented and aged in cedar barrels for at least one year. The essence derived from this natural fermentation process is Cytosis, which features in every sum:37˚ product. According to the brand, Cytosis enhances the natural healing power of the skin without adding preservatives, fragrance or artificial colouring. |
Foreo Global Travel Retail Director Gary Leong said: “We are thrilled to be collaborating with such an esteemed skincare brand, and we are even happier to work with a brand that holds the same values and principles as we do.
“Here at Foreo, we are always seeking out new and innovative collaborations that can provide more value to our customers, and we have indeed found the perfect match in su:m37°. We look forward to hearing our customers’ feedback on this collaboration, and hope to work towards many more in the future.”
