Brockmans Gin has appointed former Diageo Chief Executive Paul Walsh to its Advisory Board as the super-premium gin brand finalises a five-year growth plan.
The drinks industry veteran, who was the Chief Executive of Diageo for 12 years, will help shape Brockmans’ plans for doubling sales in the next five years.
Walsh commented: “I have watched Brockmans’ progress with admiration, over the past few years, and I look forward to playing a part in the next exciting phase of its growth.”
Brockmans Gin Co-founder & CEO Neil Everitt added: “I am delighted that Paul has agreed to join us on the exciting next leg of our journey. His industry knowledge, experience and contacts will help us achieve our ambition of doubling sales and becoming the best super-premium gin business in the world.
“Paul’s success in developing a multi-national business will be particularly relevant as we grow Brockmans’ international presence. We still see huge potential in Europe but also in the US, where ultra-premium gin sales grew 25% in 2018. The US market is still in its infancy, several years behind established gin-drinking countries in Europe such as Spain and the UK. This represents a great opportunity that Paul will help us capitalise on.”
Speaking about Brockmans’ plans for travel retail as part of the brand’s growth strategy, Everitt told The Moodie Davitt Report: “Our aim is to significantly increase our presence in global travel retail over the coming year, recognising its key role as a shop window to the international traveller. We have already made a strong start in the travel retail sector with listings in Spain, as well as in London City and London Luton [airports].”
