International airline amenity specialist Formia has introduced First Class kits for Japan Airlines together with the Heralbony brand.
The new kits extend an ongoing collaboration between the three partners following the introduction of Business Class kits last year and include coffee cups and printed sleeves for inflight metal boxes.
Heralbony works with artists with cognitive disabilities under a ‘Radiate Your Color’ mission, managing the copyrights of more than 2,000 art pieces and incorporating them into various business domains.
“By showcasing their unique expressions through art and design, we aim to change people’s negative perspectives towards ‘disability’ and create a society where everyone’s ‘differences’ are celebrated,” the brand states. |
The striking First Class kits highlight the talents of two artists: Yukihito Okabe, whose artwork features vibrant colours and strong touches from moulded crayon shavings; and Yu Takada, a taiko drummer and dancer whose rich sensitivity and imagination is expressed across his creations.
Japan Airlines Vice President Product & Services Development Department, Customer Experience Division Masaharu Iwamoto said: “JAL is proud of our continued meaningful partnership with Heralbony and Formia and we are delighted to introduce these unique new kits for our First Class guests. With this extended collaboration, we aim to showcase the talents and stories of further diverse artists to the world.”
Formia CEO & Managing Partner Roland Grohmann commented: “We are honoured to continue our collaboration with Japan Airlines and Heralbony for these beautifully expressive First Class kits. Each kit is a remarkable piece of artwork which tells an inspiring story, and we hope JAL’s passengers will be delighted and will treasure these long after the journey.” ✈️
