HONG KONG. International guest amenity and hospitality specialist FORMIA has struck a partnership with Cathay Pacific to supply amenity wrap bags to the airline’s Business Class passengers.
FORMIA worked with Asian bags and accessories brand Seventy Eight Percent to design and create the bespoke canvas wrap pouches, which are offered in a range of colours for passengers to collect and use in a variety of post-flight applications.
Each pouch contains a value-added opportunity for the passenger to purchase further items from Seventy Eight Percent stores post-flight.
 |
The bespoke canvas wrap pouches were created in partnership with Seventy Eight Percent |
FORMIA Managing Director Roland Grohmann said: “We are absolutely delighted to be working with Cathay Pacific and to add this great, international carrier to the growing list of airlines we serve. Renowned around the world for its unparalleled levels of service, Cathay Pacific’s new in-flight offerings will delight Business Class passengers with the novelty of their design, the range of colours available and the quality materials used, allowing long-term, post-flight use.”
Cathay Pacific General Manager Product Toby Smith said: “Cathay Pacific is delighted to be working with FORMIA and Seventy Eight Percent to produce its new Business Class amenity kits which will help to deliver a memorable travel experience for our passengers. The understated, considered design embodied by Seventy Eight Percent is closely aligned with our own design principles and we are also delighted to be collaborating with a home-grown Hong Kong brand.”
Seventy Eight Percent Founder & CEO Shai Levy said: “Collaborating with Cathay Pacific and FORMIA, two companies that are at the forefront of their industries, has been a great experience. I cannot think of a better place for our products than the Business Class of the world’s best airline.”
