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The shop-in-shop at Frankfurt Airport is the first in travel retail to showcase the new Michael Kors men’s watch collection |
GERMANY. Fossil Group has partnered with Gebr Heinemann to open a 35sq m Michael Kors watches and jewellery unit at Frankfurt Airport.
The shop-in-shop is the brand’s largest space in travel retail dedicated to watches and jewellery, and offers all the major pieces from its collection.
The Heinemann Duty Free store is the first in travel retail to sell the newly launched Michael Kors men’s watch collection, which features five timepieces, including the Jetmaster Carbon Fiber.
Fossil Group Travel Retail Director EMEA Wolfgang Czepiczka said: “Together with our partner, we are more than convinced that Michael Kors, well known as a brand for modern jet-set experience, will perform as a strong player for fashion accessories.”
Gebr Heinemann Premium & Luxury Fashion Director Jan Richter added: “The new shop-in-shop experience with its brand new offer of the exclusive Michael Kors men’s watches collection will definitely drive traffic to our store, a win-win situation for both partners. Our customers from around the world will be excited by the combination of the well-known personal service at Heinemann Duty Free and the brand experience of Michael Kors.”
