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Both pop-ups will be supported by a special promotion, video and newsletter |
Fossil Group has opened two pop-up stores for its Skagen and Fossil brands on level one of the Airside Center at Zürich Airport.
Running from 4 March to 3 April, the spaces measure approximately 25sq m and offer highlights of both brands’ current assortment.
The Fossil pop-up will focus on Fossil Q, the wearables collection which features an innovative range of activity trackers and smartwatches.
Skagen will showcase its spring collection of watches, jewellery and leather bags. Inspired by the Danish-Icelandic artist Olafur Eliasson, the range is described as “a perfect reconnection with colour, climate and nature”. According to Skagen, its mission is to combine the inspiration of Danish design with contemporary innovation and lifestyle.Â
The pop-up activities will be backed by a newsletter, video and special promotion for the duration of the opening.
Fossil Group Travel Retail Director EMEA Wolfgang Czepiczka said: “The Airside Center is the central hub for all departing and transferring passengers, who will for sure enjoy to discover the latest product news of both our brands Fossil and Skagen.”
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Travellers will be able to discover the full Fossil Q range of connected accessories at the pop-up |
