Fast-growing Australian spirits company Four Pillars, an exhibitor at the inaugural Moodie Davitt Virtual Travel Retail Expo (see below) has appointed long-time employee Jen Bailey to the new position of Trade Manager – International Regions & Global Travel Retail.
She reports into Regional Trade & Global Travel Retail Director Mark Lawton, who joined the company in late 2019, having previously worked at Rémy Cointreau as Area Director – North Asia & Oceania.
Bailey has worked at Four Pillars since 2015, when she relocated to Healesville, Victoria from Sydney to manage the marketing & communications when the brand first opened its current distillery space.
Since then she has moved into the trade-focused side of the business, managing trade activations & marketing for the brand in Australia and across key export markets.
Four Pillars Co-founder & Trade Director Stuart Gregor said, “Having been involved with the brand since we launched, there is almost no-one in the business who knows Four Pillars as well as Jen. We look forward to her utilising her experience and knowledge of the brand to further focus our export strategy and deliver commercial outcomes for the business across these markets, as well as the global travel retail sector when that channel begins to open up again.”
Four Pillars is currently available in over 30 markets, including Australia, New Zealand, Singapore, Hong Kong, Malaysia, Thailand, Vietnam, South Korea, Taiwan, China, Sri Lanka, Philippines, Cambodia, Japan, the UK, France, Denmark, Finland, Sweden, Norway, USA, Canada and the UAE.
Virtual becomes reality for Four Pillars Four Pillars will be showcasing its full range at the Virtual Travel Retail Expo in October. The craft gin specialist will be part of a stellar wines & spirits line-up at the event.
The unique 5-day ‘live’ Expo, followed by a 30-day showcase, begins on 12 October, just after the conclusion of the Chinese Golden Week holidays. It features a star-studded series of events across the five days, including a Symposium, category workshops and a new consumer research initiative.
Registration is free for retailers, airports, exhibitors and preferred media partners. (Click here to register) |
