Australian craft gin distiller Four Pillars has announced a strategic partnership with Kreol Travel Retail. Under the agreement, Kreol Travel Retail will serve as Four Pillars Gin’s official distributor across the Indian subcontinent and the Middle East.
The partners said they will align their expertise “to bring Four Pillars’ award-winning gins to a wider audience in these fast-growing markets”.
Founded in 2013 and based in Victoria’s Yarra Valley, Four Pillars combines contemporary Australian botanicals with precision distilling techniques. The brand has won multiple awards such as International Gin Producer of the Year (IWSC) in 2019, 2020 and 2021.
Four Pillars Gin International Director David Hogan said, “Consumers in the Indian subcontinent and the Middle East can look forward to experiencing our iconic range of gins, including the highly sought-after Rare Dry Gin, Navy Strength Gin and Bloody Shiraz Gin.
“With Kreol Travel Retail’s extensive distribution network, Four Pillars Gin will be easily accessible at premium retail locations across these regions.”
Kreol Travel Retail, a well-established distributor in the travel retail space, has built a reputation as a key player connecting premium brands with consumers in emerging markets.
Kreol Travel Retail CEO Lal Arakulath said, “We are delighted to bring Four Pillars Gin into our portfolio of premium brands. This partnership sets the stage for a promising journey as Four Pillars Gin and Kreol Travel Retail work together to redefine the gin experience in these rapidly evolving markets.”
