GREECE. Lancaster Group has been selected by Hellenic DFS to be the exclusive major promotional brand for a two-month period during this year’s Olympic Games.
The status applies for a two-month period in all promotional sites across all participating stores – airports, ports, downtown and temporary outlets being created just for the Olympics.
Davidoff Cool Water is the selected Lancaster brand, mainly thanks to its association with energy and sport.
Travellers were encouraged to make sustainable swaps in their day-to-day life – from opting for a reusable coffee cup to purchasing a refillable product.
According to Chief Sustainability Officer Laurence Pardieu-Duthil, education, visibility and cross-brand consistency are key pillars of the campaign. Its goal? To establish refills not only as a sustainable choice, but as a modern beauty ritual.
By showcasing refill solutions across its global brand portfolio, the company aims to make the environmentally friendly habit more accessible and mainstream for consumers worldwide.
