FRANCE. Biotherm by L’Oréal is expanding the Aquapower range for men with the addition of Aquatic Lotion. For the first time all the benefits of an after shave lotion are incorporated into this practical gel.
Aquatic Lotion is a surpisingly natural acqua fragrance combining pure extract of thermal plankton with active moisturing, cooling and softening ingredients.
The result is a soothing after shave that relieves razor burns, in a soft blue transparent gel that transforms to a lotion when applied to the skin. Packaging is classic Biotherm: modern, simple and masculine.
Pricing: €22.50
Launch: From June 15 2003 in European travel retail initially.
