RUSSIA. In 2004 Cosmoprof will inaugurate a Cosmoprof Pavilion within the third Expo Beauty, which will be held in Moscow in the prestigious Expocentre Krasnaya Presnya from 10 to 13 March 2004.
Cosmoprof has penetrated the Russian Beauty market for the first time by creating “Cosmoprof – Expo Beauty” in partnership with the Mayer J Expo company – one of the most important Russian trade show organisers – and the Russian Federation Chamber of Commerce.
At present, the Russian beauty market, with its 2002 turnover of USD 4.34 billion, ranks sixth in Europe in terms of sales (after Germany, France, UK, Italy and Spain) and its potential for growth is destined to increase.
Starting from the 2005 edition the show will witness the total merge of the two entities into the brand new Cosmoprof – Expo Beauty.
SoGeCos, Cosmoprof organiser since 1996, will have the strategic and operational responsibility for Cosmoprof Expo – Beauty, as it is already the case for the other Cosmoprof shows around the world. At the same time, SoGeCos will closely work with Mayer J Expo company, which has up to now successfully been organising Expo Beauty.
SoGeCos president Florio Terenzi explained: “We have built up a profitable alliance with Mayer J Expo which we already value for their great and serious organising abilities. In this way, we are giving birth to an event which aims at becoming a key player among beauty trade shows in Russia”.
The 37th edition of Cosmoprof in Bologna is also confirmed for 2-5 April 2004.
For further details email: sogecos@cosmoprof.it
