US. Victory International will manage the marketing, manufacturing, sales and distribution of the Fred Hayman fragrance collection, including designer brands 273, Hollywood, and Touch. And the company will introduce new lines this autumn, including Star under Hollywood and With Love under Touch. A new 273 product is also in the pipeline.
Fred Hayman launched his first fragrance, Giorgio Beverly Hills, in 1981, which became the best-selling fragrance of the decade, according to the company.
Along with several other distinctive ranges, Victory International’s Lifestyle Collection, comprising of the Cubano men’s fragrance, Thrill (men’s and women’s) and flagship product Amore Eterno (sold to the prestige sector), will be accompanying the Fred Hayman channels of distribution. The products are currently available throughout the US, Canada, and in 51 international markets.
Victory International will be exhibiting at this year’s TFWA World Exhibition in Cannes, in the Green Village, Booth L-64.
For more details, contact Victory International Marketing Coordinator Janina Nentarz at jnentarz@victoryinternational.net
