
Frank Andreassen has joined Danish personal care brand ECOOKING as Travel Retail Manager. He brings a wealth of experience in business development, having held key travel retail roles at Revlon, Elizabeth Arden, Nestlé and Carlsberg.
ECOOKING is currently present in over 30 markets. The company is renowned for its comprehensive range of sustainable, natural and organic skincare, bodycare, haircare and makeup products.
Announcing his new role on LinkedIn, Andreassen said: “I am pleased to share that I’m starting a new position as Travel Retail Manager at ECOOKING.
“ECOOKING is a multi-award-winning personal care brand, present in over 30 markets including being among the skincare market leaders in Denmark, offering a broad spectrum of skin, body and hair care products as well as a full makeup assortment.
“The company’s aim is to create highly effective products that contain as many natural and organic ingredients as possible – produced with consideration for the environment and sold at affordable pricing.”
A brand that started in the kitchen
Founder Tina Søgaard created ECOOKING after a tough divorce left her skin showing signs of stress. Leveraging her years of cosmetics expertise, she began mixing creams, serums and oils in her kitchen to restore her skin’s health.
The natural and organic formulations quickly gained traction as friends and family sought Søgaard’s help for their own skincare concerns, inspiring her to turn a personal project into a business.
Today, ECOOKING offers a diverse line of clean, high-performance skincare, staying true to its roots in effective and natural skincare solutions. ✈