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An Alfa Romeo Spider is the top prize in Frankfurt Airport’s spring promotion |
GERMANY. Frankfurt Airport has launched a major spring sales promotion that runs from now until the end of May. The promotion, which carries a strong Italian theme, is being supported by concessionaires across all of the airport’s 222 shops, bars and restaurants.
Under the slogan “Shop for Dolce Vita – Win an Alfa Spider”, Frankfurt Airport is offering passengers and visitors the chance to win an Alfa Romeo Spider car in a prize draw. The car is featured at several locations in Terminals 1 and 2.
The campaign also highlights special offers linked to the Italian lifestyle theme, ranging from exclusive designer fashion pieces in stores to Mediterranean culinary delicacies in the F&B outlets.
The promotion is being communicated through advertising media both inside and outside the terminals, via ad agency Saatchi & Saatchi Frankfurt.
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