GERMANY. Frankfurt Airport operator Fraport has recognised its best three concessionaires in retail, food & beverage, and services with its second ShopStar Awards.
The awards honour outstanding performance in service quality and customer focus. The evaluation criteria include the friendliness, professional competence and commitment of sales personnel.
Germany’s major gateway has around 222 shops, bars, restaurants and service providers.
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Friendliness, professional competence and commitment personified – the star performers take their plaudits |
Here are the winners:
Retail
– Travel Value Shop in Pier A (run by Gebr Heinemann)
– The new Crew Shop for airport employees in the Airport City Mall
– Body Shop in the Shopping Avenue
Food & beverage
– Käfer’s Bistro in the Shopping Avenue, came in first followed by:
– The Marché Restaurant of the Mövenpick chain in the A Arrivals area and:
– The Momento-Bar of operator Kuffler & Bucher in the B check-in hall
Services
– SEB Bank in the middle of B Concourse
– Be Relax Spa in Terminal 2 behind the passport and security checks
– Metropolitan Pharmacy.
The top winner in each category received a voucher for €10,000 to spend at Fraport’s advertising subsidiary, Media Frankfurt, which is responsible for marketing advertising space at Frankfurt Airport, plus a voucher for €2,000 for a team event of its choice and a meal invitation.
A trip for two worth €3,000 is also being raffled among all the contest participants.
The independent jury consisted of leading advertising and retail representatives: Frank Füssl, spokesman for the concessionaires at Frankfurt Airport; Marianne Wachholz, Editor-in-chief of Food Service; Bernd Adams, Managing Director of Saatchi & Saatchi X; Britta Burbach from the management of POS Consulting; and Ute Pohl, Fraport Vice President for Airport Retailing.
For the first time this year customers were also asked for their opinions. For a survey titled “˜Customers’ Voices’, the factors that generate most enthusiasm in connection with shopping, dining and using service facilities at the airport were identified.
A questionnaire was then prepared based on the results, and the participating outlets were each visited by three test customers.
The results accounted for 50% of the final evaluations, with the jury’s decisions making up the rest.
Passengers and visitors to Frankfurt Airport can tell which businesses have won the awards by the “˜Best Shop 2009′ seal in the window.
MORE STORIES ON FRAPORT
Frankfurt Airport posts -9.8% like-for-like fall in February passenger traffic – 11/03/09
Retail & Properties division buoys Fraport Group with robust revenue rise in 2008 – 05/03/09
Frankfurt International Airport reports double-digit fall in passenger traffic in January – 11/02/09
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