Fraternity Spirits is gearing up for next month’s TFWA Asia Pacific Exhibition in Singapore with a range of spirits and liqueurs specifically targeted to the region (Stand: Basement 2, 02).
“Asia continues to be a very important element of the company’s travel retail strategy, due to its massive potential for our brands, and the opportunity to be recognised as a truly global distributor of high-quality spirits,” the company stated.
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Catering to Asian consumers’ taste demands: Ron Mulata, Ron Prohibido and Licor De Horus Chocolate will be highlighted by Fraternity Spirits at the Asia Pacific Exhibition | |||
Fraternity Spirits World CEO Raffaele Berardi said: “TFWA Asia Pacific Exhibition is the perfect opportunity for us to showcase the exciting range of brands we have to offer key Asian retailers. Our team works hard to ensure we are offering spirits and liqueurs that meet the Asian consumer’s taste demands, and help us continue to build upon the success we already enjoy in the region.”
Ron Prohibido is a premium artisan rum produced under a 12 year solera system. According to Fraternity Spirits, its sweet and sour taste is acquired through the combination of different blended rums aged in used raisin wine barrels. The resulting blend is said to offer a range of flavours and scents.
Ron Mulata is a Cuban rum said to offer “alluring aromas and unique colours”. Licor De Horus Chocolate, presented in a distinctive gold bar, will also be highlighted.
Further information is available from Raffaele Berardi, Fraternity Spirits World, on tel: +52 5552028779 or by email: r.berardi@fraternityspirits.com
