Distribution and brand management agency FreeWorld Brands has added V Rum – the premium UK brand with a ‘sip sustainably, explore boldly’ tagline – to its brands portfolio.
The collaboration will see FreeWorld Brands as V Rum’s exclusive distributor in the global duty-free and travel retail market and is said to mark a significant step in the brand’s expansion strategy.
V Rum Founder Carl Churchill said: “Partnering with FreeWorld Brands is a major strategic milestone for V Rum as we look to elevate our global footprint. With their deep expertise and extensive network in the travel retail sector, this partnership will introduce V Rum to an extended audience of discerning travellers who seek premium, high-quality, sustainable spirits that taste good and do good.”
FreeWorld Brands CEO Sean McNaughten commented: “We are excited to partner with V Rum, a brand that truly represents quality and craftsmanship. This exclusive partnership allows us to bring V Rum to an international audience, especially in key global hubs where travellers seek premium spirits.”
FreeWorld Brands will showcase V Rum, along with other brands in its portfolio, at the upcoming TFWA World Exhibition in Cannes (Green Village, L57). ✈️
| V Rum is produced using locally sourced, natural ingredients at its distillery in Hampshire, England. Production is led by V Rum’s Head Distiller, Mikey Melrose, and overseen by husband and wife entrepreneurs Carl and Nicole Churchill. V Rum aims to become a mainstream British brand, “creating captivating products across the category that can be universally enjoyed with a focus on sustainable production”.
Two V Rum expressions are available – Premium White Rum (40% ABV) and an Overproof White Rum (60% ABV) – with V Rum Spiced (37.5%) set to launch in October. V Rum boasts strong sustainability credentials. The distillery is a pioneer of green gas provided by Ecotricity and operates using 100% renewable electricity, has a rainwater-harvesting programme, and is focused on sustainable packaging and transport efforts. |
