Spanish wine producer Freixenet will present a new Pinot Noir Rosé Sparkling and a Cordon Negro Gran Vintage, which is exclusive to travel shopping, at the upcoming TFWA World Exhibition & Conference (Red Village, J7).
The Freixenet Pinot Noir Rosé Sparkling extends Freixenet’s premium Italian range, which was created exclusively for global travel retail. The range includes a DOCG variant of Freixenet Prosecco which was launched last year. Both wines are presented in the same embossed bottle design.
Freixenet Global Travel Retail Sales Manager Philippe Jamme said: “Prosecco continues to be a key driver in the growth of the sparkling wine category and the introduction of our Freixenet Prosecco DOCG last year has proved exceptionally successful.
“The uptake in global travel retail has been encouraging, driven both by the reputation of the Freixenet name and the popularity of prosecco generally and we’ve secured listings with key retailers in Europe, the Middle East and Asia.”
Jamme said the sparkling rosé completes the company’s offer to its customers and target consumers and is key to Freixenet’s continued growth in travel retail.
Freixenet Marketing Director for Global Travel Retail Liza Madrigal commented: “Freixenet Pinot Noir Rosé is a high quality product range, created via extensive research into every aspect from the liquid itself to the packaging. We’re confident that adding this new product to our family of sparkling wines will bring us closer to becoming the number one choice of sparkling wine for consumers.”
The Freixenet Pinot Rosé Sparkling launch follows the launch of Freixenet Prosecco DOC and Italian Rosé across key domestic markets which include the UK and Scandinavia.
“Our Freixenet Italian Range has had a phenomenal consumer and trade response in key markets and we are working towards achieving the same success rate in global travel retail,” Madrigal added.
Freixenet is known for its Cordon Negro sparkling wine in a black bottle. That line is extended with the introduction of Cordon Negro Gran Vintage which is exclusive to travel retail. The Gran Vintage will be available in all regions from autumn.
“We recognise the important role that cava continues to play in the sparkling wine category and are confident that the introduction of Cordon Negro Gran Vintage with its new design will help us to maintain our leading position in the global travel retail channel,” Madrigal said.
Freixenet’s portfolio includes boutique wines from Spain, including Rioja and Ribera del Duero and Coonawarra from Australia. The company owns over 20 wineries and its products are sold in more than 100 countries.
“Wine, sparkling and still, remains an undeveloped category in the global travel retail channel but increasingly retailers are seeing the opportunities and the advantages of offering a global offer rather than destination or region specific,” Jamme said.
“Our core range of products has played an important role in growing the sparkling wine category in global travel retail, but there is still a significant opportunity to grow this segment. TFWA World Exhibition provides us with a great platform to showcase our brands and to continue delivering innovative and exclusive products that anticipate the needs of the global travel retail shopper”.
