ITALY. Italian leathergoods house Furla will present its Spring Summer 2012 collection at the TFWA World Exhibition next month (Stand number: Bay Village B5).
The collection is inspired by Hotel Il Pellicano, a photography book by late American photographers Slim Aarons and John Swope and German photographer Jurgen Teller of the iconic resort along the Tuscan coast in Porto Ercole. It draws on the intense colours of the Mediterranean and from nature for its choice of shapes and materials.
Targeting women who love to travel and require comfortable, roomy, practical and multifunctional bags, Furla has developed lines with an equestrian and bohemian flavour. The collection mixes bags with shoulder straps, unusual forms and constructions, to create varied shapes for the woman’s wardrobe.
Blue is the colour of the season, representing the sea and sky. In a refined light-and-shadow effect, it is contrasted with black and white – representing rocks and pebbles – and with shades that appear to be faded by the sun. Reds are combined with the warm brown of the earth, honey, hazel and corn yellow. Gold and silver complement this vivid palette.
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(Left) Made from waterproof neoprene, the Candy BE77 in Azzurro green (€260) combines a rubber gel plain body with python look base band, mixed with brown leather top handles and detachable strap; (Right) Globetrotter contrasts a blue body in grained buffalo nubuck with coffee trim, shoulder straps and insets | |
Materials used include waterproof neoprene (rubber), as seen in the Candy collection, said to be ideal for travel retail with its entry price points of €160. Candy BE77 in Azzurro green (€260), for example, combines a rubber gel plain body with python look base band, mixed with brown leather top handles and detachable strap.
Other styles mix buffalo hide with a reptile-skin look, vintage-effect leather and coarse salt-and-pepper canvas. Globetrotter, for example, contrasts a blue body in grained buffalo nubuck with coffee trim, shoulder straps and insets, while Amalfi mixes block colours of beige and latte. Price points range from €170-490.
Also designed for travellers is the men’s collection, Furla Uomo, which features two concepts – one aimed at business and the other at leisure.
Designed to channel a classic, formal look, the business line features brushed calfskin, crocodile effect leather and a new texture of refined micro grin. Laptop cases, briefcases with expandable pockets and compact trolley cases are joined by ultra-flat, shopping bags – all designed with functionality in mind. The colour palette is classic black, blue and ivory, with accents of dove grey and bottle green. Price points are €135-340.
For the young, casual man, Furla Uomo offers messenger bags, shoppers and briefcases plus travel bags in two sizes. A bucket-shaped gym bag completes the assortment. Materials used include deerskin, hide, woven hide and leather, canvas and washed nylon, in classic tones of black and blue lightened with nuances of ivory, honey, coffee and blue. Price points are €135-340.
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(Left) Amalfi mixes block colours of beige and latte; (Right) Piper has a geranium leather body with python trim | |
This season’s Furla Talent Hub collection is named Leitmotiv, taking its inspiration from Tarot cards. The sun and the moon feature strongly in this capsule collection of lightly padded cotton bags.
The line is developed around the concept of the shopper and reworked in terms of dimensions and embellished with new details, such as outer zipped pockets. Two colour variations are available: a yellow background for the sun print and a blue background for the moon.
For the evening and more formal occasions there is a variety of bags with a vintage flavour that revolve around the classic pouch. One version features an asymmetrical clasp which that creates an optical effect of a bag sliced in half. Finishing details range from the small card charms that hang from all the bags to the contrasting logoed linings creating colour effects between the exterior and interior. Price points are €110-260.
Furla Head of Travel Retail Gerry Munday said: “I’m really excited to be taking this collection to Cannes this year; it’s incredibly commercial with styles and colour that are truly in touch with what the modern traveller is looking for within travel retail. From the fun and trendy Candy and Leitmotiv lines to the elegant lines of Piper with its geranium leather body and python trim, Furla really lives up to its delivery promise.”
For trade enquiries, contact Gerry Munday, tel: +34 609 173 706, or e-mail: Gerry.munday@furla.com. Visit www.furla.com.
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