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Furla expects the Tribe line to be a high-volume seller for travel retail thanks to its “fantastic” entry/medium price point |
Premium Italian accessories brand Furla is exhibiting for the first time at the IAADFS Duty Free Show of the Americas (Booth number 2021), where it will be revealing its Fall/Winter 2012/13 collection.
Designed to reflect the concept “made in heart-minded Italian style”, the collection is inspired by the slogan Furla and I, meaning every woman can find her best friend in a bag. The campaign is interpreted through advertising and marketing by Italian contemporary artistic performer Sissi.
Furla Head of Travel Retail Gerry Munday said she was optimistic about launching the collection at the IAADFS show: “Despite the challenging economic climate, Furla enjoyed excellent results in 2011 and we are highly optimistic for 2012 both globally and specifically for travel retail,” she said.
This year will see Furla open new locations at Las Vegas Airport in Terminal 3 with The Nuance Group and at the Senses Duty Free downtown Galleria in San Domingo, Dominican Republic.
Four Fall/Winter 12/13 season themes
The theme for Fall/Winter 12/13 continues Furla’s general “renewing tradition” premise with materials and colours inspired by living in the city. The collection journeys through four different times of the day, telling a life-in-the-day story through different colour blocks, effects and finishes.
The first theme sees an explosion of ideas, colours and materials including novelty and animal prints which play with graphic themes. Colours include yellow, orange and pink neon and fluorescents.
The second theme sets colours against the background of a morning in the city with deep and cold colours blue, green and turquoise, metallic finishes and double-faced materials inspired by street art, skyscrapers, neon lights, digital advertising boards and signs.
The third theme is inspired by sunsets and warmer light and sees feminine colours of orange, yellow, red, pink, and purple – “soft and romantic, but still fun and happy”, according to the firm.
Sparkling and glittering materials speak of evenings out with friends and joyful times. The fourth theme – the clubbing end of the day – contrasts neutral and natural with warm and chic colours; here there is “eccentric” use of animal prints, particularly zebra, snake and leopard, setting a trend with the clash of classic and graphic, urban jungle style, Furla said.
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Furla’s Pop business and travel bag line has been designed with unisex appeal – functional with a modern twist |
New business/travel line
For this season, several carry-over lines such as Piper, Piper Lux, Candy, Globetrotter and Amazzone plus restyled Urban, Cindy and Wave are given fresh shapes, colours and styles, while seven completely new lines are added, along with a business/travel line in nylon and leather at “fantastic” entry price points, Munday said.
Lines highlighted for travel retail and, in particular the Americas market, are as follows:
Papermoon: This design-driven icon line is targeted at fashionable consumers looking for easy-to-wear bags in new shapes. Architecturally inspired bags, with constructed sides, bring a new look to the Boston bag, along with shoppers (both in three sizes) and a cute mini Boston with detachable cross-body strap.
The bags come in various materials including lizard-print calf, fluorescent lizard-print calf and printed croc calf and Double Flair, which is similar to Italian Saffiano leather.
Colours span a white/black combination to fluorescents of orange, pink and yellow, and printed croc colours of blue, lipstick red, pink, onyx, green, lead, purple to gold and silver for the Christmas sell in.
Candy: This distinctive PVC Boston bag combines modern technology and innovation with traditional craftsmanship. For Fall/Winter 2012, these fun, rubber and rubber/print bags come in new colours such as red, pink and orange to reflect the warm tones of evening light, along with metallic multi-glitter combinations of gold/red/silver/blue to recreate the nightclub neon light effect. Candy mixes plain and strong fluorescent colours, metallic, and rubber/black/white spots combinations.
Fluorescent combinations are introduced including pink/orange/grey, yellow/pink/grey and orange/yellow/grey; while metallic include black, gold, red and purple glitter.
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Papermoon is a design-driven line aimed at fashionable consumers seeking easy-to-wear bags |
Tribe: This iconic line is expected to be a high-volume seller for travel retail thanks to its “fantastic” entry/medium price point. Described as simple and fashionable, innovative and fun, this “˜Made in Italy’ line is also known as the Furla & I bag – a reversible shopper in three sizes which Furla believes will sell well. This multi-functional bag not only changes design when reversed but shape as well – working as a N/S Shopper on side A and as an E/W Shopper on side B.
Colour contrasts inside and out in three different combinations of materials: suede/double flair and suede/printed lizard/plain nappa, shiny nappa/printed zebra and suede/fur/nappa colourways include onyx black and fluorescents; colour block combinations such as pink, red and onyx; and red, onyx and zebra print.
Beat: Dubbed inventive, on-trend and fashion-inspired, the Beat line brings a new doctor’s bag onto the market. Strongly constructed, this bag takes the traditional doctor’s bag and turns it into a double merino fashion statement in traditional or chic colours with contrasting lining – lead and onyx, purple and blue, or all-over onyx.
Alongside the doctor’s bag are two sizes of Boston bags in double merino leather with contrasting panels (lead/onyx/onyx, all-over onyx, or purple/blue/blue) and a high-fashion version in onyx leather with a teak leopard print inset panel.
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Candy rubber bags come in fresh colours, pictured here in a high-fashion rubber/black/white spots combination |
Pop: Furla’s business and travel bag line has been designed with unisex appeal functional yet with a modern twist. The bags and small leathergoods (such as iPad covers) come in seven colours with both nylon, leather and mixed versions available.
For travel retail in the Americas, Furla believes the Pop line will be appealing to customers. Available in blue, green, onyx, red, army green and blue, the lightweight line includes a brief case, N/S and E/W shoppers, iPad case, cross-body bags and a travel bag.
The bags have significant design appeal for a wide range of travellers, from young and sporty to classic.
For details, contact Gerry Munday, Head of Travel Retail, tel: +34 609 173 706 or e-mail gerry.munday@furla.com Visit www.furla.com
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