SWITZERLAND/SPAIN. Gategroup and Immfly Group have announced a strategic alliance to integrate two industry-leading inflight retail platforms. They claim the move establishes “one of the most expansive and technologically advanced retail operations in the aviation sector”.
Zurich-headquartered gategroup is an airline catering, retail-on-board and hospitality products and services company, while Barcelona-based Immfly Group specialises in cabin digital services and retail technology.
Their union creates a long-term commercial relationship, positioning Immfly as gategroup’s technology partner of choice in areas including crew applications, payment solutions, in-seat ordering, back-office solutions, and more.
The partnership will leverage the synergies and expertise of both companies to provide airlines with a comprehensive and seamless connectivity inflight experience for passengers and crew.
From a universal wifi platform, in-seat order and EPOS system, the omnichannel digital architecture will allow travellers to order meals and retail products pre-flight or in-seat, as well as work, socialise or enjoy entertainment seamlessly onboard.
Dynamic pricing, real-time inventory tracking and integrated data analysis tools will also provide amplified ancillary retail sales, gategroup said.
Built on an open architecture, Immfly’s agnostic and integrated platform is designed to drive additional revenue sources to airline partners through internet access, newly accessible content and offers online.
Together, the companies will deliver a fully integrated inflight retail platform that includes a state-of-the-art digital storefront, personalised product recommendations, and an efficient and secure payment and delivery system.
The platform will also incorporate Immfly’s digital content offerings, including a wide range of entertainment and educational content.
Gateretail Managing Director Fernando Guinea said: “We are excited to partner with Immfly to bring our inflight retail solutions to the next level and help drive an integrated solution for our combined airline partners around the world.
“Our collective expertise will enable us to provide airlines with a comprehensive, seamless and engaging retail and entertainment experience that not only meets the needs of today’s passengers but helps drive incremental revenue channels for our partners.”
Immfly Group Co-founder and Executive Chairman Jimmy M. von Korff commented: “By combining our digital expertise with gateretail’s retail acumen, we’re poised to offer a revolutionary, integrated digital experience within airline cabins.
“This enhanced approach allows airlines unprecedented customisation, enabling them to fine-tune their digital strategy to meet both operational demands and individual passenger needs.
“We are excited to join forces with gateretail as we continue our shared ambition to elevate the global travel experience to our airline partners worldwide.” 
