CHINA. Global Premium Duty Free (GDF) Plaza has launched a ‘Use your air ticket as cash’ campaign in association with Hainan Airlines and China Southern Airlines. The promotion started on 24 July and runs until the end of the year.
Passengers can access a CNY50 (US$7) GDF Plaza discount voucher and enjoy free gifts in-store.
A GDF Plaza spokesperson commented: “As a key player in Hainan island’s duty-free business, GDF Plaza always adheres to the business philosophy of ‘quality, experience and service’.
“We hope that through the ‘Use your air ticket as cash’ campaign, we can provide consumers with a more convenient and affordable shopping experience and boost tourism market confidence. We also wish to promote consumption development and fulfill our responsibilities as a state-owned enterprise.
“At the same time, we will continue to improve services, vigorously introduce new brands and products favoured by consumers, and promote the continuous and healthy development of Hainan Free Trade Port’s duty-free industry. We aim to continuously set new benchmarks for high-end shopping experiences, further enhancing the tourism appeal of Hainan.” 
