GERMANY. At a ceremony attended by 200 guests at Frankfurt Airport recently, Gebr Heinemann has presented its redesigned Boss shop – now the German fashion house’s largest European airport shop.
The refurbishment saw floor space doubled at the store, which – with sales equating to €20,000 per sq m per year – is also the best-performing Boss airport outlet anywhere in the world in terms of sales per sq m.
Gebr Heinemann presented the 250sq m Boss outlet as a “˜latest-generation’ store in the Terminal One landside area.
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The redesigned Boss shop is the German fashion house’s best-performing airport outlet in terms of sales per sq m |
High-quality materials have been used to make the interior shine, while walnut has been used to create a contrast to the white surfaces, stainless steel and glass. From the matching sets to the clothes sizes, the range of products has been specially tailored to meet the needs of travellers. The Black, Selection and Orange lines are accompanied by accessories, shoes, bags and travel equipment. Eyewear, watches and fragrances complement the range.
“The secret of this shop’s success is based on the excellent products of the international Boss brand, our qualified team and our expertise in the travel market,” said Gebr Heinemann Board Member Raoul Spanger.
The co-operation between the Hamburg-based travel retail specialist and Boss at Frankfurt Airport has been a success story for almost 15 years. Germany’s leading gateway was the first to host a Boss shop at a European airport.
For details on the two partners please visit www.gebr-heinemann.de and http://group.hugoboss.com
Gebr Heinemann has been a licence holder at Frankfurt Airport since 1972. The company currently operates 18 Travel Value and duty free shops there, plus 11 of its own concept shops and licensed brand boutiques. Worldwide Gebr Heinemann operates 220 shops at 31 international airports.
MORE STORIES ON GEBR HEINEMANN AND ON HUGO BOSS
Hugo Boss and Nuance celebrate 10-year milestone – 30/10/07
Boss Orange goes retro for new watch range – 17/10/07
Vienna Airport Skylink Terminal tender attracts heavyweight travel retail field – 14/11/07
Gebr Heinemann signs exclusive delivery contract with DFDS Seaways – 23/10/07
