DENMARK. Gebr. Heinemann has opened a 20sq m Pre-Loved Luxury store at Copenhagen Airport, featuring a selection of certified second-hand items, among them luxury bags.
It is the travel retailer’s first pre-loved standalone boutique at an airport. The company has already introduced the concept onboard several cruise ships, such as Royal Caribbean’s Icon of the Seas and Utopia of the Seas. At Copenhagen Airport the store will initially be tested for one year.
Gebr. Heinemann noted that pre-loved products fascinate consumers who desire individuality, are focused on sustainable consumption and are price-sensitive.
Director Purchasing FAWJ (Fashion, Accessories, Watches and Jewelry) Jan Richter said: “Due to their high quality, luxury products are characterised by a long life cycle and are therefore particularly interesting for the pre-loved market.
“In addition, special and unique pieces can be purchased that are hard to find, so it is also about the availability of certain luxury items. There is also a focus on value-for-money. While our goal as a retailer is of course to generate sales, we also see it as our responsibility to act sustainably. The expansion of our Pre-Loved Luxury concept plays an important role in this. The opening of our new store in Copenhagen is a key step in this direction.”
The offer includes luxury bags from leading brands such as Louis Vuitton, Hermès and Chanel as well as other items. All products undergo a strict certification process, said the retailer.
Gebr. Heinemann Director Sales Experience & Excellence Sören Borch said: “In our mission statement, we promise consumers a spectacular assortment with products that are among the most exclusive, trendiest and rarest in our industry.
“The new Pre-Loved Luxury shop in Copenhagen therefore perfectly complements our assortment and also gives us the opportunity to tap into new consumer groups. Following the success in the cruise channel, we are now very much looking forward to launching the concept with a standalone boutique at an airport.”
Gebr. Heinemann Retail ApS Managing Director Katrin Bamler said: “Our first Pre-Loved Luxury standalone boutique at an airport is a real milestone that we are very proud of. Not only our Heinemann teams at the Hamburg headquarters and in Copenhagen played a decisive role in the realisation of the concept, but also the airport.
“Heinemann stands for trusting partnerships at eye level, in which both sides share the successes as well as the risks and are prepared to try new things together. We have such a partner in Copenhagen Airport and are very grateful for the joint commitment to this project.”
The retailer said that the global market for pre-loved products accounts for around 5% of total sales in the fashion & accessories sector and is forecast to grow by up to +40%. Turnover is expected to reach US$350 billion as early as 2028. ✈
