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General Cigar Co’s Locked-In Humidity packaging for the Macanudo brand |
General Cigar Company has unveiled a number of packaging initiatives – including new cigar freshness packaging that is expected to perform well in duty free.
The Locked-In Humidity packaging, which was exhibited by the US cigar specialist at the 2013 IAADFS Duty Free Show of the Americas, protects the cigar’s humidification and is designed to be compact for portability.
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Freshness packs are also available on Punch, Partagas and Excalibur brands |
The foil-lined pouch is available in single or six-pack formats for Macanudo robusto-sized cigars and other General Cigar brands Partagas, Punch and Excalibur, and retails at around US$7-8 for a single cigar. The pouch will keep the cigar fresh for at least two years, according to the firm.
In another product development, Macanudo cigars are now offered in an eight-pack of miniatures, described by the company as a “golf bag product”. Macanudo has strong links with the golfing world and sponsors the Golf Channel’s Big Break series.
Also on show at the Orlando fair was a travel retail exclusive, eight-pack of Don Tomas cigars in a shopping bag format, designed with a carry handle. The pack retails at US$32 in travel retail.
Another new item for the gifting market is an ashtray and cigar set, suitable for Father’s Day celebrations.
Visit General Cigar Company’s new website at www.cigarworld.com
