Gibson’s gin – part of the La Martiniquaise brand portfolio – has introduced a one-litre format for its Orange Blood flavoured gin which was launched earlier this year.
Gibson’s International Brand Manager Chanhy Bastos said the new format is “just the beginning of Blood Orange’s journey” as the French brand eyes expansion in travel retail. The one-litre Blood Orange is already available in selected locations in Europe, the Middle East, Africa and Latin America.
Bastos noted that the flavoured gin market has grown over the last five years by +212.5% (IWSR 2022).
“We are delighted to expand our flavoured gin portfolios with a new format that will conquer more countries,” Bastos said.
“As an international brand, it is important to respond to growing trends. Since the launch of the 70cl format last April, the product has been sold in more than ten countries. I hope that this additional format will open up even more opportunities.”
Gibson’s Blood Orange is described as a tasty, well-balanced gin which combines botanicals, including juniper berries, coriander and angelica, with the freshness and bitterness of sun-filled blood oranges. Serving suggestions include as a cocktail base.
The Gibson’s gin line-up includes London Dry, with notes of juniper berry, coriander, angelica and citrus zest, Gibson’s Pink, with notes of natural strawberry and rose petal, and Gibson’s Exception, with the spiciness of cinnamon.
