UK. British beauty brand Charlotte Tilbury has partnered with travel retailer Avolta for the festive season to bring the brand’s signature gifting universe to life at Heathrow Airport Terminal 5 under the tagline ‘Gifting the Tilbury Feeling’.
Those waiting for loved ones are invited to use branded signage to write personalised ‘welcome home’ messages, adding a thoughtful and celebratory touch to reunions.
Meanwhile, Charlotte Tilbury ambassadors extend a warm welcome to passengers arriving alone, ensuring that no-one is left without a festive greeting.
In addition, Charlotte Tilbury treat travellers with gift bags containing skincare heroes such as the Magic Cream, which is made with Cushion + Lift Mesh Technology and smooths and plumps the skin. It also functions as a makeup primer, helping travellers achieve the renowned ‘Tilbury glow’ even after a long journey.
“At Avolta, we strive to surprise and delight our customers and deliver memorable experiences,” commented Avolta Head of Beauty Delphine Poultney. “This initiative by Charlotte Tilbury aligns perfectly with our own goals, but most importantly, it really taps into the emotion of Christmas and homecomings.
“It’s definitely going to bring the joy and magic of Christmas to the arrivals hall and spread the festive spirit. We’re delighted to work in partnership with Charlotte Tilbury in our mission to make travellers happier,” she added.
“We are delighted to have worked with Charlotte Tilbury to bring an immersive gifting experience to Terminal 5 over the festive season,” commented Heathrow Retail Director Fraser Brown.
“This passenger-focused activation reflects our commitment to making every journey better, by creating memorable experiences that enhance the passenger journey. As we continue to build an extraordinary airport fit for the future, we hope this experiential retail offering brings a touch of joy to passengers arriving at Heathrow this Christmas.”
Charlotte Tilbury General Manager Travel Retail Gregoire Walter commented: “We were delighted to bring the magic of the festive season to travellers at Heathrow Airport through this generous and heartfelt activation in Terminal 5. It was a wonderful opportunity to connect with passengers and spread love and Charlotte Tilbury magic, creating genuinely touching moments of joy as they arrived home.
“We are continuing to build on the success of our growing travel retail presence through bringing innovative and creative approaches to customer initiatives across all of our locations. We have even bigger and better plans for 2025, so look out for more unforgettable Charlotte Tilbury experiences for beauty lovers around the world.” ✈
