UK. British beauty brand Charlotte Tilbury partnered with travel retailer Avolta to bring the brand’s signature gifting universe to life at Heathrow Airport Terminal 5 on 16 December under the tagline ‘Gifting the Tilbury Feeling’.
Those waiting for loved ones were invited to use branded signage to write personalised ‘welcome home’ messages, adding a thoughtful and celebratory touch to reunions.
Meanwhile, Charlotte Tilbury ambassadors extended a warm welcome to passengers arriving alone, ensuring that no-one is left without a festive greeting.
In addition, Charlotte Tilbury treated travellers with gift bags containing skincare heroes such as the Magic Cream, which is made with Cushion + Lift Mesh Technology and smooths and plumps the skin. It also functions as a makeup primer, helping travellers achieve the renowned ‘Tilbury glow’ even after a long journey.
“At Avolta, we strive to surprise and delight our customers and deliver memorable experiences,” commented Avolta Head of Beauty Delphine Poultney. “This initiative by Charlotte Tilbury aligned perfectly with our own goals, but most importantly, it really tapped into the emotion of Christmas and homecomings.
“It brought the joy and magic of Christmas to the arrivals hall and spread the festive spirit. We’re delighted to work in partnership with Charlotte Tilbury in our mission to make travellers happier,” she added.
“We are delighted to have worked with Charlotte Tilbury to bring an immersive gifting experience to Terminal 5 over the festive season,” commented Heathrow Retail Director Fraser Brown.
“This passenger-focused activation reflected our commitment to making every journey better, by creating memorable experiences that enhance the passenger journey. As we continue to build an extraordinary airport fit for the future, we hope this experiential retail offering brought a touch of joy to passengers arriving at Heathrow this Christmas.”
Charlotte Tilbury General Manager Travel Retail Gregoire Walter commented: “We were delighted to bring the magic of the festive season to travellers at Heathrow Airport through this generous and heartfelt activation in Terminal 5. It was a wonderful opportunity to connect with passengers and spread love and Charlotte Tilbury magic, creating genuinely touching moments of joy as they arrived home.
“We are continuing to build on the success of our growing travel retail presence through innovative and creative approaches to customer initiatives across all of our locations. We have even bigger and better plans for 2025, so look out for more unforgettable Charlotte Tilbury experiences for beauty lovers around the world.” ✈
