Giorgio Armani diversifies Sì with new eau de toilette fragrance

Giorgio Armani Parfums has extended its flagship feminine fragrance Sì with a new edt version. Described as a bright, delicate interpretation of the original edp, the juice features notes of pear, blackcurrant, bergamot, mandarin, freesia, Rose de Mai and vanilla.

The Sì Eau de Toilette podium promotion at Paris Charles de Gaulle

The edt is presented in a reworked version of the original Sì flacon, topped with a pale nude-coloured cap.

Sì Eau de Toilette was showcased at Paris Charles de Gaulle Airport from 12-25 March, and at London Heathrow from 4-31 March. The promotional podiums offered travellers a dedicated space in which to sample the new fragrance. Male passengers were invited to try the masculine Armani Code portfolio.

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